Wimbledon Whites

Wimbledon Whites

Part 1

As the Wimbledon Championships arrives to our local area of SW19 today, there is growing anticipation for those lucky enough to be going along to the All England Lawn Tennis Club. 

Wimbledon Strawberries and Cream

As always, we can expect to see immaculate grass, an abundance of strawberries and cream, and of course the tennis players kitted out in all-white attire.

With the reputation of being the world’s prestigious tennis tournament, Wimbledon has quite a task to maintain that reputation. There is a delicate balance of upholding the traditions that make the championship unique, whilst also being at the forefront of technology and progress.

In regards to traditions, there is one that causes much debate - and it’s not the strawberries and cream.  Yes, it is the “almost entirely white” clothing that tennis players are required to wear.

Tennis whites became somewhat of an institution in the 1800s because of a very practical reason: sweat.  Coloured clothing shows sweat spots much more than white clothing, and it wasn’t considered appealing to be showing your sweat spots, especially if you were a lady.  White clothing was the obvious choice.

wimbledon white shorts

Anyone who has made the choice of a light blue shirt on a hot day will be aware of this issue of visible sweat marks, and no doubt would have at the time regretted not choosing to wear white.

As time has gone on, sweat no longer appears to be an issue with the design of tennis attire.  Evident in the vast array of colours on display at championships elsewhere, some colours fare far better than others. Let’s be honest, the majority of us would prefer not to show perspiration, apart from perhaps if we were trying to prove our level of exertion.

Back to Wimbledon, and to the year of 1962.  Maria Bueno wore a white dress with a shocking pink underskirt and panties, designed by couturier Ted Tinling.  It was after this that Wimbledon ruled that clothing should be predominantly white.

Since then, there have been those who bent the rules to sneak in as much colour as possible.  Andre Agassi famously, in defiance, refused to enter the competition for many years, until eventually he decided to comply.  It was fortunate for him that he did, as he was the gentlemen's champion in 1992!

wimbledon white shirt

In 2014, a 10-part decree of new rules came into effect where it stipulated that, at most, only a single trim of colour should be visible on the neckline, the cuff of the sleeves, on headbands, and on underwear.

When Wimbledon says white, it does not mean off white or cream either.  If you are looking for the brightest white possible, then choose "optic white". Think of optic white toothpaste and you will comprehend the brilliance of this particular hue.

As much as there has been debate as to why the rules are so strict, the practicality of white is something to consider as a good enough reason to embrace the rules.

With parameters in place, it also beckons more creativity.  Design does not suffer because the colour palette is narrow.  As designers and makers, this parameter of white should stimulate more creativity in cut and in cloth.  After all, bridal shops certainly do not suffer from a lack of scope.

What is Bespoke tailoring?

Slow fashion at its finest

Bespoke is categorically the highest level in the art of tailoring.  This is the culmination of sixty to eighty hours of work, with involvement from over half a dozen people who specialise in a particular area of tailoring.  As the process will vary at different tailoring houses, I will be specific to our process, which begins with your choice of cloth, selected from the finest cloth houses in the world.

double breasted waistcoat tailoring pattern.jpg

After deciding on the style details, a set of eighteen measurements are taken, and your configuration is noted.  This is integral in the cutting of a pattern, as measures alone do not give answers as to where weight is distributed, nor as to whether one shoulder is high, or one shoulder is low for example.

Your pattern is cut, using a technical system that has been passed down from Master to Apprentice since the late 1800s.  We start from a blank piece of heavy duty paper, and use chalk and pencil to construct the lines.  The wooden set squares, yard sticks and large shears are the tools of our trade, (as cliché as they may appear, they are not there so that tailors can look the part).

Cloth is then cut, and prepared for the first fitting.  For a coat, the first fitting is entirely handstitched into what is known as a baste fitting.  A skirt or trouser is part machined, part handstitched ready for the first fitting.  The time in between the consultation and the first fitting, and also consecutive fittings are usually two to three weeks.


At the fitting, your Cutter will determine the changes that need to happen from a technical and aesthetic point of view, but also will make sure that you are comfortable, and happy with all elements of the garment.  After the fitting, your pattern will be altered, and the coat ripped down (taken apart, all stitches removed, chalk brushed out, and the cloth pieces pressed flat.)

The next stage is to re-mark the cloth, and to cut the necessary trimmings (structural materials such as canvas, felt, and pocketing etc.).  The job is rolled up with the order details written out, and is now ready for a tailor to make up to the advanced stage which is two thirds made.  The majority of the work in a coat is handstitched, the only machining is the straight seams and the pockets.  The trousers or skirt meanwhile are completed to a finish stage, with handstitched finishing.

Your next fitting is the advanced stage, which is also known as a forward fitting.  At this stage, the top collar is not on yet, and you will be able to see some of the intricate padding stitches that are used inside the garment.  Your cutter will chalk and pin the necessary alterations on your clothing, talking you through what changes will be made.  Although we will advise you on trouser length, and sleeve length, it is important that your personal preference is achieved, as there are no definitive rules.  This is a fully personalised service.

double breasted overcoat buttonhole.png

After this fitting, your coat will be given back to the coat maker to finish along with the alterations noted.  This process takes a day or two to achieve depending on the complexity of the job, and then the buttonholes are marked before being given to a finisher who meticulously hand stitches the buttonholes, linings, and the finishing stitches.

The presser will then carefully hand press the coat, and then the buttons are put on.  It is now that your coat is ready for the final fitting, although contrarily you will most probably require one more fitting for minor alterations before you can take your garments home.

It is an honour to continue this tradition of tailoring in its purest form.  Whilst the traditions are an important part of what we do, there is room for progress in tailoring.  It is of great importance to always use the best quality of materials, right through from the canvas inside the skeleton of a coat, to the silk threads used in finishing the garments.

In a world that seems to be always looking to save time and money by compromising on quality and or service, there is a glimmer of hope in seeing businesses that value the slow more tortoise-esque way of working.  From food, to fashion, the slow movement is gaining momentum.  Thankfully, there is a lot more awareness in the public about ethically made products, which value the maker whilst also being conscious of our impact on the environment.  We all know what happened to the hare!